For Immediate Release;
Maxm Components to be Re-introduced at Interbike
July 18, 2006 – Tempe, AZ – Maxm Components announced today that it will introduce a completely re-designed product line at this year’s Interbike tradeshow in Las Vegas. Maxm was first introduced to the industry in 2002 and featured carbon fiber mountain bike handlebars and seatposts, as well as stems, saddles, and grips.
The re-engineered products will boast the patented Isogrid and Exogrid Technologies on its high-end handlebars and seat posts. Isogrid technology incorporates a “grid” of integral raised composite ribs that permit the wall thickness of conventional tubes such as seatposts and handlebars to be made thinner, thereby reducing weight. Thanks to its unique construction, Isogrid enhances the performance of these new thin-wall products without sacrificing structural integrity. Exogrid is a patented technology that combines the best attributes of advanced composites with those of traditional metals. Because of the characteristics of the different materials, multi-material Exogrid structures are lighter than their pure metal counterparts and have improved bending/torsion performance. The Exogrid Technology has unique vibration damping qualities and is ideal for products such as seatposts, due to the dissimilar natural frequencies of the fiber based composites and base metals. Both Isogrid and Exogrid Technologies are the intellectual properties of Vyatek Sports, owners of Titus Cycles.
“We’re very excited to bring Maxm back to the market with all new designs and packaging,” said Mike Gann, the company’s Vice President of Operations. “The key for us will be the technology play of Isogrid and Exogrid. The Maxm products will have distinct performance and strength advantages over what else is out there. We always had great products, but we just couldn’t seem to find a reliable manufacturer to partner with. We’ve solved that challenge and now we’re ready to go after the market aggressively. ”
The 2007 product line will be supplemented with mid-range seatposts and bars as well as stems, saddles and grips. The company plans to sell its new line direct to retailers as well as through distributors. Up until 2005 Maxm was distributed domestically through Quality Bicycle Products and Bicycle Technologies International.